A Legacy of Excellence:
Redefining Landscapes, Elevating Lives

NEWS - 27-03-2026

Hrithik Roshan, Khabib Nurmagomedov star in new Imtiaz Developments campaign

To redefine real estate marketing in the region, Imtiaz Developments taps partnerships with Hrithik Roshan and Khabib Nurmagomedov.Imtiaz Developments has launched a campaign featuring internationally renowned Bollywood actor Hrithik Roshan and UFC champion Khabib Nurmagomedov. The new campaign from the Dubai-based real estate developer aims to differentiate the brand by communicating with audiences on an emotional level.This approach stems from how the real estate market in the region has evolved from a sole focus on product, as brands within the category are moving towards positioning and authentic connections with buyers.To reflect Imtiaz Developments’ ethos of strength and sophistication, Hrithik Roshan and Khabib Nurmagomedov come together to engage in a cinematic narrative centred on discipline, ambition and the pursuit of excellence.“At Imtiaz, we believe that what you build is a reflection of how you think,” saidMasih Imtiaz, CEO of Imtiaz Developments.“This campaign is not just about bringing two global figures together, it is about aligning with individuals who represent discipline, integrity, and excellence at the highest level,” he added.The brand chose the two personalities for the distinct reputations they have built during their successful careers. Khabib Nurmagomedov, known for his unmatched discipline and legacy in the world of sport, brings a perspective grounded in focus and humility. Hrithik Roshan, celebrated for his versatility and continuous reinvention, represents aspiration and the relentless pursuit of growth.“These are the same values that define our approach to development,” saidImtiaz.The spot begins with teaser shots of the actor and the UFC champion reflecting on the achievements in their careers. The camera then follows Hrithik Roshan, accompanied with his partner, entering the Imtiaz Developments offices. Just as he tells an agent he’s in the market for a ‘dream home’ to celebrate an anniversary with his wife, Khabib Nurmagomedov cuts in to say he’s also at Imtiaz Developments looking for the same. The two then battle is out for the last remaining, highly coveted property in a satirical challenge on each of their strengths. A fight against a dance-off is proposed in a moment of tension, but Nurmagomedov is quick to concede saying “When a man makes a promise, he keeps it.”The film then cuts to showcase the beautiful unit Hrithik secures for his wife, and her three words ‘I love it’ encapsulate the joy of their new home. The spot ends with the couple leaving the apartment only to run into their new neighbour, Khabib. A concluding message: ‘Imtiaz, A Journey To Perfection’, concludes the film.The campaign has rolled out across digital platforms, social media, and regional media channels, supported by a series of behind-the-scenes content and narrative led storytelling pieces designed to deepen engagement and extend its reach. The film’s script was written by CEO Imtiaz and directed by acclaimed Bollywood director Siddharth Anand, while production, editing and creative development was taken on by Imtiaz Development’s in-house marketing team.

NEWS - 24-03-2026

Imtiaz Developments Acquires Strategic Downtown Jebel Ali Plot for AED 2 Billion Development

AED 2 billion mixed-use development set to become a landmark destination in Dubai's next major growth corridor Imtiaz Developments has announced the acquisition of a strategic development plot in Downtown Jebel Ali, marking a significant expansion of the company’s development portfolio in Dubai. The project is expected to have an estimated development value of AED 2 billion, reflecting the scale and ambition of the mixed-use destination planned for the site. The acquisition underscores Imtiaz Developments’ continued confidence in the strength, resilience, and long-term growth of Dubai’s real estate market, as the emirate advances its vision for sustainable urban expansion and global investment leadership. The newly acquired plot is located within the Downtown Jebel Ali master development corridor, one of Dubai’s key emerging growth zones. The site benefits from exceptional connectivity and proximity to major destinations including Palm Jebel Ali and Al Maktoum International Airport, positioning it at the centre of Dubai’s next phase of urban development. Palm Jebel Ali is set to become one of the region’s most iconic waterfront destinations, while the expansion of Al Maktoum International Airport is expected to transform the surrounding corridor into a major global aviation and logistics hub. Masih Imtiaz, CEO of Imtiaz Developments, said the acquisition reflects a long-term commitment to Dubai’s future. “Dubai has once again demonstrated its resilience and strength in navigating challenges. The leadership, infrastructure, and long-term vision of this city have proven that Dubai is built not only for growth, but also for stability during uncertain times. Our decision to acquire a strategic development plot in Downtown Jebel Ali reflects our strong confidence in Dubai’s real estate market. We firmly believe that Dubai will continue to evolve and emerge even stronger, and we are proud to contribute to that journey.” The company plans to develop the site into a large-scale mixed-use destination, integrating residential, hospitality, lifestyle, and community-focused components in line with Imtiaz Developments’ design-led development philosophy. The acquisition further strengthens Imtiaz Developments’ growing footprint across Dubai. The developer currently has multiple projects under development across Dubai Islands, Dubailand, Meydan, and other strategic locations, with several new launches planned during the year. As Dubai continues to expand toward the southern corridor connecting Dubai Marina, Expo City Dubai, Jebel Ali Port, Palm Jebel Ali, and Al Maktoum International Airport, Downtown Jebel Ali is increasingly emerging as one of the city’s most promising future urban districts. Further details regarding the masterplan and development phases are expected to be announced in the coming months.

NEWS - 10-03-2026

Imtiaz pioneers the first residential project handover on Dubai Islands with Beach Walk by Imtiaz

With the successful completion and handover of Beach Walk by Imtiaz, award-winning developer Imtiaz Developments has become the first developer to deliver a residential project on Dubai Islands. The project represents the first completed development within Imtiaz’s expanding Dubai Islands portfolio, which today exceeds Dh6 billion in total value. The handover marks an important milestone for the emerging waterfront destination as Dubai Islands moves into its next phase of development. Beyond the completion of a single project, it signals the beginning of residential life on the islands and reinforces Imtiaz’s position among the earliest private developers contributing to the destination’s long-term growth. Early Investment and Expanding Presence Imtiaz recognised the potential of Dubai Islands at an early stage of its master development. The company aligned its investment strategy with the long-term vision of the Dubai 2040 Urban Master Plan, launched by Mohammed bin Rashid Al Maktoum. Since then, Imtiaz has continued to strengthen its presence across the destination. The company currently has more than 15 active developments on Dubai Islands and has recently launched its 16th project, Sea Cliff by Imtiaz, further expanding its presence in the area. Through early investment and a consistent pipeline of launches, Imtiaz has contributed to growing investor confidence in Dubai Islands. Its series of ultra-luxury developments has helped drive market interest and reinforce the destination’s transition from long-term vision to active development. “This milestone reflects our belief in the future of Dubai Islands and our commitment to being part of its growth from the beginning,” said Masih Imtiaz, Chief Executive Officer of Imtiaz Developments. “Our early investment in the destination was guided by its alignment with Dubai’s long-term urban development plans. With Beach Walk, we are not only delivering homes but contributing to the creation of a vibrant waterfront community designed for modern living.” Luxury Waterfront Living Beach Walk by Imtiaz is a luxury waterfront residential development comprising 80 residences, including studios, one-bedroom, and two-bedroom apartments. The project offers a range of lifestyle amenities, including a rooftop infinity pool, clubhouse, fully equipped gym, children’s play areas, barbecue spaces, landscaped gardens, and green promenades. Residents are welcomed through a grand entrance lobby featuring a dedicated meet-and-greet lounge. Located just minutes from the beach and directly opposite a major retail destination, Beach Walk combines coastal living with the convenience of connectivity to key areas of the city. Beach Walk is part of the successful Beach Walk series by Imtiaz, which includes Beach Walk 1, Beach Walk 2, Beach Walk 3, Beach Walk 4, and Beach Walk Grande. The series has witnessed strong market demand and is now fully sold out, reflecting the growing appeal of Dubai Islands as one of Dubai’s most anticipated waterfront destinations.